PHILOSOPHY

On the importance of thoughtful DESIGN & master planning...

As open spaces become increasingly rare in our communities, it is critical these areas are thoughtfully considered to provide needed amenity, respite, and balance in our increasingly urban and complex lifestyles. 

We have a unique opportunity to reveal something meaningful in the master planning process. We can reveal qualities, feelings, and characteristics about places that are otherwise invisible to the naked eye. A master plan can be sensory, phenomenological, and experiential in nature. It can be all these at once. The plan provides opportunities to uncover memories, mark routines, and speculate about future events, transforming intangible qualities into tangible experience.